I have mixed feelings about this contest. In general, I hate design contests. They devalue what professional designers do by lumping them in with any lug who's got a pen and a cocktail napkin. What is interesting about this particular approach is the way PEPSI plans to maintain the brand while allowing diversity on the can design. Also, they've asked certain music groups to contribute, giving them the opportunity to link their identity to a national product.
They provide online Flash tools, or you can download the template and specs and do your own work in Photoshop. I have to admit, the suggestion is kind of fun and a little tempting. Could a design firm or freelancer submit in an attempt to get a little extra recognition? Compelling notion.
Eh . . . but it's still a damned contest . . .
The Press Release (and link):
DESIGN OUR PEPSI CAN CONTEST
Beginning this week, consumers may enter the Design Our Pepsi Can promotion by going to http://www.designourpepsican.com/. Once registered, participants will have the option of using their own design programs or the tools available on the site to bring their ideas to life. The top designs, as determined by a panel at Pepsi, will be posted on designourpepsican.com where consumers will vote for the winner.
CELEBRITY PEPSI CAN ARTISTS
Some of the world's top musicians are also showcasing their artistic talent on the Pepsi can. The All-American Rejects, Big & Rich and Pharrell Williams have each created unique designs for the Pepsi can that will be in market in the upcoming months. The three special cans will feature a Website address that will take fans to exclusive footage of the artists and will offer information on their new projects. "Pepsi called and said they wanted us to design our own can, pretty sweet," said The All-American Rejects. "We finally saw it the other day and it looks AMAZING! We can't even believe that our design is gonna be on over 500 million of 'em!" "Our very own Pepsi can will be seen around the country and turned up high by millions in the coming months," said Big & Rich. "When Pepsi presented this opportunity to us, we thought it would be a great way to share our love of music with everyone while they're enjoying a Pepsi." "I was intrigued by this opportunity because it allowed me to be creative and innovative, which is something that I try to infuse in all of my endeavors," added Pharrell Williams.
These designs are a part of Pepsi's global brand restyle. The iconic Pepsi globe logo and name lettering remain the same -- just like Pepsi's great taste -- but the background graphics change every few weeks. In its 109-year existence, Pepsi-Cola's look has changed just 10 times, but this year alone, it will change more than 35 times.
The Press Release (and link):
DESIGN OUR PEPSI CAN CONTEST
Beginning this week, consumers may enter the Design Our Pepsi Can promotion by going to http://www.designourpepsican.com/. Once registered, participants will have the option of using their own design programs or the tools available on the site to bring their ideas to life. The top designs, as determined by a panel at Pepsi, will be posted on designourpepsican.com where consumers will vote for the winner.
CELEBRITY PEPSI CAN ARTISTS
Some of the world's top musicians are also showcasing their artistic talent on the Pepsi can. The All-American Rejects, Big & Rich and Pharrell Williams have each created unique designs for the Pepsi can that will be in market in the upcoming months. The three special cans will feature a Website address that will take fans to exclusive footage of the artists and will offer information on their new projects. "Pepsi called and said they wanted us to design our own can, pretty sweet," said The All-American Rejects. "We finally saw it the other day and it looks AMAZING! We can't even believe that our design is gonna be on over 500 million of 'em!" "Our very own Pepsi can will be seen around the country and turned up high by millions in the coming months," said Big & Rich. "When Pepsi presented this opportunity to us, we thought it would be a great way to share our love of music with everyone while they're enjoying a Pepsi." "I was intrigued by this opportunity because it allowed me to be creative and innovative, which is something that I try to infuse in all of my endeavors," added Pharrell Williams.
These designs are a part of Pepsi's global brand restyle. The iconic Pepsi globe logo and name lettering remain the same -- just like Pepsi's great taste -- but the background graphics change every few weeks. In its 109-year existence, Pepsi-Cola's look has changed just 10 times, but this year alone, it will change more than 35 times.
1 comment:
I understand what you're saying about design contests. I work for the "government" and my organization of about 3,000 people had a contest a year ago for a new logo. Of course I submitted, only because I was afraid of what could have happened if a designer didn't submit...anyways out of 80 some contestants my logo won. It was voted on by the workforce. I was very excited and then came my reward or lack there of. I guess since it's the government they can't really give me anything, but since it was a contest I recieved a government coin and a gift certificate to the store on base, which I used to get movie tickets. So the Pepsi contest looks very appealing to me :-) Designers aren't reward enough for all their hard work.
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