One of these things is not like the other . . .

Just adding a couple of ads that use comparison and/or contrast in their design and concept.

The ad for Vytorin invites an interesting comparison between food and people. Obviously the asparagus on the left and the woman on the right have some things in common. The green in her shirt matches the green of the vegetable; her red hair is similar to the red asparagus tips; her red apron drapes around her much like the thin slice of meat wraps around the stalks. I liked this example because it shows how very different things contribute to the same issue (cholesterol). The visual adds comic effect while reinforcing the message of the ad copy.

PBS uses comparison and contrast to promote two of their more popular programs. The contrasts between the two main images are immediately noticeable: the color, the setting, the subject. However, the similarities are also cleverly included. The trees of the jungle correspond with the two columns of the building. Not only is the ape the animal most similar to man, the gentleman in the photo is covered in a black trench coat, comparable to the "coat" of the ape. The blurred, motion effect of the leaves is echoed in a similar treatment of the microphone windjammer blowing in the wind. What is the implied message here? Seems to me that what we consider the wild jungle is not all that different from the so-called civilized world we live in and witness on a daily basis.